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Building connections with customers is necessary in today's digital era for increasing sales and creating lasting relationships. Email & SMS Marketing is one of the most effective ways to do just that. According to Statista, email marketing has an average ROI of £42 for every £1 spent, making it one of the most cost-effective marketing channels available. Additionally, SMS marketing has an open rate of 98%, compared to email's 20-30%, ensuring that your messages are almost guaranteed to reach your audience.
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